Updated: Oct 21, 2020
Authenticity in personal branding should be included in the top 10 commandments of any startup. Your personal brand is just as important as your business brand.
Many founders hide behind their company, but consumers are responding more than ever to founders who share their personal lives on social media, and it’s translating to sales.
One report from the Impact Learning Center found that consumers are 82 percent more likely to trust a company if the CEO is active on social media, but as it stands now, only one in five CEOs use social media to connect with their consumers.
Why is personal branding important?
1- It creates a connection with others and allows you to differentiate yourself in a saturated market 2- It supports a better understanding of the dynamics you bring to your business and builds trust and credibility, two things extremely crucial when it comes to attracting new capital,
3- It allows you to gain good traction with your PR, one of the pillars of a strong marketing strategy: more articles are written about people than companies.
Your personal story can be the thing that separates you from all other service providers. It can be just what you need to go from being one of all the others offering a similar service to the only choice for your target buyer.
How are you telling your personal story?
Are you being authentic?
Are you making connections on an emotional level?
Are you inspiring others?
Authenticity is key in storytelling.
People can tell what's real from what's not and nowadays people are moved by REAL people with REAL lives solving REAL problems.
I for one think that there are still a lot of people believing that they need to sell fantasy to their clients. I don't see the point. When the dust clears or the stars stop shining as bright, no one is fooled by a story that is all but true.
You can never go wrong with authenticity.
Authenticity = honesty and this all translates into trust!🙏🏻
It is so much easier to maintain brand coherency when you are authentic. You don't alter the foundation or root of a personal story. You stay true to that which represents you and ultimately represents your brand.
There is nothing worse than a chameleon-like service provider, modifying themselves and their story to suit all people. You will eventually get found out and you won't be able to build that trust.
As rightly quoted by Zig Ziglar, “If people like you, they will listen to you, but if they trust you, they’ll do business with you