@commsanalystMay 15, 20203 minThe power of successful brandingBranding has made these paper cups into the most successful cups of all time. Is your branding working for you?
@commsanalystMay 1, 20202 minWhy personal branding is importantConsumers are 82 percent more likely to trust a company if the CEO is active on social media
@commsanalystJan 29, 20202 minDo you have a sustained competitive advantage?corporate key messages. own your competitive advantage and figure out who and what your company stands for.